Wednesday, January 21, 2009

Benjamin Baxby?


I recently found out that Andre Benjamin bka Andre 3000 just launched his Benjamin Bixby clothing line a little over four months ago. Unfortunately for him, his timing was all wrong, the high-fashion but high-priced concept was launched at the start of one of the worst economic recessions in U.S. history. Although Andre’s clothing line is for the most part fashionable and hip, and I would rock some of his stuff but y'all know times is hard right now and who is going to pay $275 for a Benjamin Bixby sweater vest when we can barely afford to pay the rent and feed our kids? And even if you CAN afford it…you might think twice about copping that new Benjamin Baxby.

WoooHa.com exclusively reports that the Benjamin Bixby clothing line is facing severe financial hardships due to limited sales and excess inventory. Because Andre Benjamin paid so much attention to detail, his clothing line was not cheap to reproduce on a mass scale. Instead, limited quantities of the collection were made and sold primarily online through luxury fashion sites such as Barneys.com. The problem is no one is buying the clothing line because of the high price point and no brand equity. As a result, the Benjamin Bixby clothing line has had to dramaticly drop prices in order to move inventory and prevent retailers from shipping it all back to Mr. Benjamin. Read More HERE

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